![]() "Kids will always use toys to play out their favorite Disney stories, but Disney Appmates now allows them to include technology which has become a way of life for them through a beautifully rich app." ![]() "We have cracked the technology code in changing the way kids play with their toys," said Sunny Lauridsen, director of digital toys for DCP. (Editor's note: Product images available at, demo video available at ) Simply download the free Cars 2 Appmates app from the iTunes app store, place your favorite Appmates toy character on the screen and play. Developed in collaboration between Disney Consumer Products (DCP) and Disney Mobile and featuring patent-pending technology, the Appmates toy line features miniature Disney*Pixar Cars 2 vehicles with sensors on the base of each toy that are recognized as a unique footprint by an app with no cable or Bluetooth connection required. ![]() In an industry first, Disney introduced today Disney AppMATes(TM) Mobile Application Toys, a new toy line that comes to life digitally when used with an Apple iPad by allowing kids to use the tablet's screen as a virtual play mat. Disney Introduces Appmates Mobile Application Toys - First Toy to Allow Kids to Use Apple iPad(R) as Virtual Play Mat
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